Red Squirrel Architects approached me to design them a logo that reflected their work and designs. I felt it was important to feature the red squirrel but the tricky part was making sure it didn’t look twee. The logo needed to represent the elegance and precision in their architectural designs. The logo design is based on an iconic squirrel, very geometrical shapes with a hint of a pen tip for his head.

I also designed business cards and letterheads as part of the visual branding.

When visual effects company Coffee & TV formed I was asked to design their logo. Having worked previously with the 4 founders I knew what brand qualities their company would have and knew their logo needed to communicate this.

The logo combines the two elements of coffee and TV… by viewing the logo as looking down on a coffee cup we also see an ON button icon for televisions.

Over the years I’ve worked on a lot of other material for Coffee & TV including business plans, business cards, party invites and christmas cards.

I’ve worked with Run Mummy Run from their early days of setting up a running community. Recently they rebranded and asked me to redesign their logo. The logo needed to communicate friendship, support and community.

As they grew and their community got bigger they branched out into clothing and medals which I have often helped design. I have also designed exhibition stands and yes it’s really good fun!

I had so much fun working on this logo and character design. Skills4Sports is a business based in America providing fun sport based classes for young children - working on ball skills and teamwork. My client wanted the logo to be appealing to children and adults, maybe incorporate lots of different types of balls and work as a sticker or badge. She also mentioned having some sort of character as a mascot.

I liked the idea of a shield that looked like a football teams badge to give the children a sense of belonging to a team. The ball characters are very simple in style but just by adding some legs gives each one so much personality. The characters can be used alongside the logo or separately as stickers.

I deliberately avoided using overly bright colours usually associated with sports (royal blues, red, green) and wanted a colour palette that whilst being appealing to children was also a bit fresh and contemporary.

I started designing some infographic posters for Vita Bee Health. Last year they asked me if I could animate a 2 minute motion video to celebrate their 20 year anniversary that would be played on a loop at exhibition stands and other venues. The movie needed to show key happenings and product launches within the last 20 years.

It was a great opportunity to bring the print work to life and see the two work alongside each other. To see my showreel please click on the animation tab in the main menu.

When Lizzie asked me if I could design her logo for her forest school, the Muddy Puddle Club I jumped at the chance. The initial brief was relatively open but Lizzie said she wanted the logo to be attractive to both parents and their children, she also said she likes rainbows!

With any logo project I design a few initial options. The rainbow hill was chosen and we added a few other colour versions to represent each season.

Bottom image courtesy of Lizzie Banks showing the logo in action!

Digital Media Service needed a fresh rebrand that could easily work across a range of media - online, film and TV and in print. I worked closely with the managing director to come up with a logo solution and full brand guidelines that would help make sure their visual brand was consistent and recognisable.

The full brand guidelines go into detail about how the logo should and should not be used. There is also a colour palette and typography guides to follow.

I loved designing this logo for Original Cinema Posters. My client loved the retro feel of the likes of Saul Bass and I wanted to reflect that within the logo design, with a slightly James Bond feel!

I love typography and designed this geometric alphabet that’s for sale as a print on minted.com in a range of colour ways.

My Recycled Classroom aim to encourage classrooms to use everyday objects that may get thrown away otherwise, and use them for education and play purposes. They had a clear brief that they really wanted a plastic bottle incorporated into the logo… they also liked the idea of a pencil growing or the bottle looking like another object. They wanted quirky and imaginative…

And so the bottle became a pencil and also a vase for a little growing plant. The plant represents growth (in all forms of life) and renewability. I played a lot with colour and felt the muted primary colour palette worked well.

I start all my logo design projects by sketches out some ideas… even if it’s a way to empty my head of the first ideas that come to mind (occasionally these are worth exploring!) but all I could think of to start with was shields based on the Knight part of the name. I felt this wasn’t really the right icon for a hair salon. As I started sketching other ideas and scissors I realise the S and the K could work together to form a scissor shape. I also liked the fact that it might not be immediately obvious.

Luckily my clients loved it too!

Gladient Mechanical offer plumbing and heating services and wanted this reflected in a logo. I worked on a few ideas of incorporating both a water drip and flame and this one stood out to both my client and I.

These illustrations were designed for a Timotei cinema advert pitch. I worked with another designer, Stephan Waugh on these illustrations. These were style boards and would eventually be animated into a moving advert but they decided to go with a live action approach instead.

My work with Scrap Arts Music started when Justine took one of my Skillshare classes. She got in touch to ask if I would be interested in designing an identity for a new production they were putting on called Children of the Metropolis. They create music productions with instruments that are all made by themselves out of a range of materials. I wanted to reflect the intricacy and beauty of these instruments within the identity (below). I created nearly a whole alphabet making letters out of the shapes, inspired a lot by Kandinsky too.

They then asked if I could look at updating their umbrella brand identity for Scrap Arts Music. They wanted to keep the existing typeface. I felt it was important to get a feeling of movement within the logo to communicate the energy and sound vibration of their amazing talent.

I also design various patterns for use on iPhone cases, tote bags and scrap booking paper. Here is a small selection of patterns I’ve designed.